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An Examination of Value Equity in Event Service: The Moderating Role of Event Experience
IpKin Anthony Wong1; Mark S. Rosenbaum2; Matthew Tingchi Liu3
2015
Conference NameAnnual Conference of the Academy-of-Marketing-Science (AMS)
Source PublicationProceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Pages152-155
Conference DateMAY 26-29, 2010
Conference PlacePortland, Oregon, USA
PublisherSpringer-Verlag, Berlin
Abstract

The objective of this article is to explore how value equity and its drivers of service quality, price, and convenience influence customer satisfaction in the context of event services. Based on responses from attendees of business and leisure events, the results show the service quality driver can be conceptualized into four dimensions: intangible quality, ambient condition, space and layout, and sign and symbol. The findings also show that the three value equity drivers are positively related to customer satisfaction. However, marked differences were observed between business and leisure event experiences. In particular, service quality was perceived more important among business event patrons while price was perceived more critical among leisure event attendees. Discussion of research implications is provided.

DOIhttps://doi.org/10.1007/978-3-319-11797-3_89
Indexed ByCPCI
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness ; Management
WOS IDWOS:000346157600089
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.Institute For Tourism Studies, China
2.Northern Illinois University, USA
3.University of Macau, China
Recommended Citation
GB/T 7714
IpKin Anthony Wong,Mark S. Rosenbaum,Matthew Tingchi Liu. An Examination of Value Equity in Event Service: The Moderating Role of Event Experience[C]:Springer-Verlag, Berlin,2015:152-155.
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