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Pilot Research about 3G Commnuication Using Intention in China
Chih-Chung Chen1; Matthew Tingchi Liu2
2009
Conference Name1st International Conference on E-Business and Information System Security
Source Publication2009 International Conference on E-Business and Information System Security
Conference Date23-24 May 2009
Conference PlaceWuhan, China
PublisherIEEE
Abstract

The third generation mobile communication is one of the most powerful communication technologies nowadays. And it would become even more critical after the release of Chinese 3G licenses. The 3G communication technology, however, is also confronting its promotion bottleneck, and consumers’ using intention is the key to the development of it. By using diffusion of innovation theory, this study aims to examine the factors influencing user’s adopting intention toward 3G communication. Result shows only “technology cluster” is significantly related to adoption intention among four variables examined in this study.

KeywordCommunication Diffusion Of Innovation Lifestyle Technology Cluster
DOIhttps://doi.org/10.1109/EBISS.2009.5138024
Indexed ByCPCI
Language英语
WOS Research AreaBusiness & Economics ; Computer Science ; Engineering
WOS SubjectBusiness ; Computer Science, Information Systems ; Computer Science, Theory & Methods ; Engineering, Electrical & Electronic
WOS IDWOS:000271558100008
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
Affiliation1.College of Journalism and Communication Jinan University Guangzhou, P. R. China
2.Faculty of Business Administration University of Macau Macau, P. R. China
Recommended Citation
GB/T 7714
Chih-Chung Chen,Matthew Tingchi Liu. Pilot Research about 3G Commnuication Using Intention in China[C]:IEEE,2009.
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