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3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model
Zhenghao Zhu1; Matthew Tingchi Liu2; Pang Chuan, Michael3
2009
Conference Name1st International Conference on Networking and Digital Society
Source Publication2009 International Conference on Networking and Digital Society
Volume2
Pages140-143
Conference Date30-31 May 2009
Conference PlaceGuiyang, Guizhou, China
PublisherIEEE
Abstract

The rapid development of wireless communication technology along with the increasing usage of the Internet has promoted mobile business as well as significant increase in consumers. Third generation (3G) mobile phone becomes more and more popular in many countries. However, the development and popularity of 3G in China was hampered. To answer it, this paper analyzed the reasons behind through Innovation Diffusion Theory (IDT) and Technology Acceptance Model (TAM) perspectives. Some suggestions are also given to 3G business operators and researchers.

Keyword3g Mobile Phone China Innovation Diffusion Theory (Idt) Technology Acceptance Model(Tam)
DOIhttps://doi.org/10.1109/ICNDS.2009.115
Indexed ByCPCI
Language英语
WOS Research AreaComputer Science ; Telecommunications
WOS SubjectComputer Science, Information Systems ; Computer Science, Interdisciplinary Applications ; Telecommunications
WOS IDWOS:000271394700035
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionDEPARTMENT OF MANAGEMENT AND MARKETING
Faculty of Business Administration
Affiliation1.International exchange college Zhejiang Business & Technology Institute Ningbo, China
2.Dept. of Marketing, Faculty of Business Administration University of Macau Macau, China
3.Faculty of Management Administration Macau University of Science and Technology Macau, China
Recommended Citation
GB/T 7714
Zhenghao Zhu,Matthew Tingchi Liu,Pang Chuan, Michael. 3G Mobile Phone Usage in China: Viewpoint from Innovation Diffusion Theory and Technology Acceptance Model[C]:IEEE,2009:140-143.
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