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Pilot Research about Chinese Users' 3G Adopting Intention
Chih-Chung Chen1; Matthew Tingchi Liu2
2009
Conference Name1st International Workshop on Education Technology and Computer Science
Source Publication2009 First International Workshop on Education Technology and Computer Science
Volume2
Pages67-71
Conference Date7-8 March 2009
Conference PlaceWuhan, Hubei, China
PublisherIEEE
Abstract

The third generation mobile communication might be one of the most powerful communication technology nowadays. However, it is confronting its promotion bottleneck. By using diffusion of innovation theory, this study aims to examine the factors influencing user’s adopting intention toward 3G communication. Result shows only “technology cluster” is significantly related to adoption intention among four variables examined in this study.

KeywordCommunication Diffusion Of Innovation Lifestyle Technology Cluster
DOIhttps://doi.org/10.1109/ETCS.2009.277
Indexed ByCPCI
Language英语
WOS Research AreaComputer Science ; Education & Educational Research
WOS SubjectComputer Science, Interdisciplinary Applications ; Education & Educational Research ; Education, Scientific Disciplines
WOS IDWOS:000268238400015
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
Affiliation1.College of Journalism and Communication Jinan University Guangzhou, P. R. China
2.Faculty of Business Administration University of Macau Macau, P. R. China
Recommended Citation
GB/T 7714
Chih-Chung Chen,Matthew Tingchi Liu. Pilot Research about Chinese Users' 3G Adopting Intention[C]:IEEE,2009:67-71.
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