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Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption
Pornpitakpan, Chanthika1,2; Yuan, Yizhou3
2016
Conference NameChina Marketing International Conference (CMIC)
Source PublicationPROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET
Pages438-442
Conference DateJUL 08-11, 2016
Conference PlaceQingdao, PEOPLES R CHINA
KeywordMental Budgeting Underconsumption Long-term Orientation Framing Compulsive Buying Self-control
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000392335700056
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Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.Univ British Columbia, Vancouver, BC V5Z 1M9, Canada
2.Univ Macau, Fac Business Adm, Taipa, Macao, Peoples R China
3.‎Xian Int Studies Univ, Sch Econ & Finance, Xian, Peoples R China
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Pornpitakpan, Chanthika,Yuan, Yizhou. Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption[C],2016:438-442.
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