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Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers
Pornpitakpan, Chanthika1; Yuan, Yizhou1; Green, Robert T.2
2013
Conference Name22nd Annual World Business Congress
Source PublicationFLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES
Volume22
Pages229-236
Conference DateJUN 25-29, 2013
Conference PlaceNatl Taipei Univ, Taipei, PEOPLES R CHINA
Abstract

This study investigates Singaporeans' unrealistic optimism with event valence and event likelihood estimations for self versus in-group (best friend) and out-group (average student and average person) target persons among 180 Singaporean undergraduate students. Participants are unrealistically optimistic for four negative events and one positive event in out-group comparisons. The more similar the target person, the more unrealistic optimism is displayed. Perceived controllability positively correlates with unrealistic optimism. In in-group comparisons, participants are pessimistic for one positive and three negative events. This can be attributed to self-defense, kiasu (fear of failure), and implicit self-enhancement. Implications for marketers are discussed.

KeywordFuture Life Events Invulnerability Egocentrism Criticism Motives Judgments Illusion Valence Health East
Language英语
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000393448800035
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF MANAGEMENT AND MARKETING
Affiliation1.Univ Macau, Macau, Peoples R China
2.Thammasat Univ, Bangkok, Thailand
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Pornpitakpan, Chanthika,Yuan, Yizhou,Green, Robert T.. Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers[C],2013:229-236.
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