UM  > Faculty of Business Administration
How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews
Hany Kim1; Hyo Jae Joun2; Yeongbae Choe3; Ashley Schroeder4
2019
Source PublicationSUSTAINABILITY
ISSN2071-1050
Volume11Issue:17
Abstract

Destinations are competing every day to attract more tourists and increase tourism receipts. In order to maintain tourists’ interests in the destination and expect sustainable income from tourism, understanding tourists’ perceptions of the destination is a critical task for destination managers. Tourists’ continuous visitation can be ensured when destinations are perceived to be positive and attractive. Therefore, this study examines destination attributes that are fundamental elements of the destination and tourists’ experiences. More specifically, this study investigates the destination attributes that are perceived to be positive by tourists using online reviews. Online reviews were analyzed with content analysis techniques and the quantified content was statically compared with the star rating provided by tourists. In addition, the influence of destination attributes on other conation dimensions-attitude and behavior-was analyzed. Destination attributes that have an influence on the star rating showed similar results to the attitude. However, behavior dimensions only had a significant influence for tour guides’ quality of the destination.

KeywordDestination o Ering Destination Attribute Visitor Experience Online Review Micro-scale Destination Local Attraction Ucg Economic Sustainability
DOIhttps://doi.org/10.3390/su11174660
Indexed BySCIE ; SSCI ; SSCI
Language英语
WOS Research AreaScience & Technology - Other Topics ; Environmental Sciences & Ecology
WOS SubjectGreen & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS IDWOS:000486877700148
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Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorYeongbae Choe
Affiliation1.Department of Tourism and Convention, Pusan National University, Busan 46241, Korea
2.Korea Culture & Tourism Institute, Seoul 07511, Korea
3.Department of Integrated Resort and Tourism Management, University of Macau, Macao 999078, China
4.Department of Recreation, Park, and Tourism Management, Pennsylvania State University, State College, PA 16802, USA
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Hany Kim,Hyo Jae Joun,Yeongbae Choe,et al. How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews[J]. SUSTAINABILITY,2019,11(17).
APA Hany Kim,Hyo Jae Joun,Yeongbae Choe,&Ashley Schroeder.(2019).How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews.SUSTAINABILITY,11(17).
MLA Hany Kim,et al."How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews".SUSTAINABILITY 11.17(2019).
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