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Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana
Yeongbae Choe1; Hany Kim2; Hyo-Jae Joun3
Source PublicationSUSTAINABILITY

Seasonality is an essential factor influencing tourism demand and traveler behavior at the destination. As such, seasonality (i.e., the influx of tourists) needs to be managed by destination marketing organizations. Most tourism studies have focused mainly on the forecasting methods/metrics and the e ect of seasonality at the aggregate level rather than understanding seasonal differences in the nature of the traveler and travel experience. The purpose of this study is to understand seasonality at both the aggregate market level and individual traveler level. As such, this study first utilizes the concept of the gravity model to understand seasonality in the number of inquiries through an ocial website. This study, then, uses seemingly unrelated regressions to estimate simultaneously the e ect of various trip-related factors on overall trip expenditures and the length of the trip. The results show that the impact of seasonality on aggregated demand is surprisingly consistent across the seasons; however, individual-level analyses indicate that traveler behavior and travelers’ responses to advertising differ significantly across seasons. Thus, destination marketers need to understand the nature of seasonality of their specific markets more accurately to provide appropriate tourism products/services to their current and potential travelers.

KeywordSeasonality Seemingly Unrelated Regression Destination Marketing Tourism Advertisement Tourism Demand Expenditure
Indexed BySCIE ; SSCI ; SSCI
WOS Research AreaScience & Technology - Other Topics ; Environmental Sciences & Ecology
WOS SubjectGreen & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies
WOS IDWOS:000484472500095
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Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorHyo-Jae Joun
Affiliation1.Department of Integrated Resort and Tourism Management, University of Macau, Macao SAR, China
2.Department of Tourism and Convention, Pusan National University, Busan 46241, Korea
3.Korea Culture & Tourism Institute, Seoul 07511, Korea
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Yeongbae Choe,Hany Kim,Hyo-Jae Joun. Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana[J]. SUSTAINABILITY,2019,11(16).
APA Yeongbae Choe,Hany Kim,&Hyo-Jae Joun.(2019).Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana.SUSTAINABILITY,11(16).
MLA Yeongbae Choe,et al."Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana".SUSTAINABILITY 11.16(2019).
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