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Ontology development for E-marketing mix model mapping with internet consumers' decision-making styles
Sam, K. M.1; P. Lei2; Chatwin, C. R.3
2007
Conference NameInternational Conference on Systems, Computing Science and Software Engineering
Source PublicationINNOVATIONS AND ADVANCED TECHNIQUES IN COMPUTER AND INFORMATION SCIENCES AND ENGINEERING
Pages279–282
Conference DateDEC 04-14, 2006
Conference PlaceBridgeport, CT
Abstract

Based on a literature review of E-Marketing mix and Internet consumers’ decision-making styles, we develop an ontology for e-marketing mix that is mapped with Internet Consumers’ decision-making styles. This ontology defines the concepts for the relationships between the E-Marketing mix model and the psychological factors of Internet consumers. Based on the understanding of Internet consumers’ decision-making styles, businesses can make use of their corresponding e-marketing mix to match with individual Internet consumers’ decision-making styles in order to attract more targeted Internet consumers. As a result, it can generate profitable and sustainable revenue streams.

DOIhttp://dx.doi.org/10.1007/978-1-4020-6268-1_50
Indexed ByCPCI
Language英语
WOS Research AreaComputer Science
WOS SubjectComputer Science, Theory & Methods
WOS IDWOS:000253882400050
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
DEPARTMENT OF ACCOUNTING AND INFORMATION MANAGEMENT
Affiliation1.University of Macau, Faculty of Business Administration, University of Macau, Av. Padre Tomás Pereira S.J., Taipa, Macao
2.School of Engineering, Design & Technology, University of Bradford, Richmond Road, Bradford BD7 1DP
3.School of Engineering, University of Sussex, Falmer, Brighton BN1 9QT
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Sam, K. M.,P. Lei,Chatwin, C. R.. Ontology development for E-marketing mix model mapping with internet consumers' decision-making styles[C],2007:279–282.
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