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Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing
Hany Kim1; Semih Yilmaz2; Yeongbae Choe3
2019
Source PublicationJOURNAL OF TRAVEL & TOURISM MARKETING
ISSN1054-8408
Volume36Issue:9Pages:1025–1036
Abstract

This study revisits .Plog’s travel personality model in a true experimental setting and tests the model’s predictive power. The specific aim is to examine whether attitudinal and behavioral responses toward a destination vary as a function of the congruity between the tourist’s travel personality and the characteristics of the destination as perceived from an advertising message. The concept of self-congruity serves as a foundation for the theoretical framework. Results indicate message-personality congruity had a significant influence on visit intention via attitudes as mediators. This study provides theoretical implications for the predictive potential of Plog’s model as well as strategic marketing implications for destinations.
 

KeywordPsychocentric-allocentric Destination Promotion Personality-driven Marketing Plog’s Travelpersonality Selfcongruity
DOIhttps://doi.org/10.1080/10548408.2019.1683485
Indexed BySSCI ; SSCI
Language英语
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000493200300001
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
DEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorYeongbae Choe
Affiliation1.Department of Tourism and Convention, Pusan National University, Busan, Republic of Korea
2.Department of Hospitality, Recreation and Tourism,CollegeofEducationandAlliedStudies,CaliforniaStateUniversity,Hayward,CA,USA
3.DepartmentofIntegratedResortandTourism Management, Faculty of Business Administration, University of Macau, Taipa, China
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Hany Kim,Semih Yilmaz,Yeongbae Choe. Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing[J]. JOURNAL OF TRAVEL & TOURISM MARKETING,2019,36(9):1025–1036.
APA Hany Kim,Semih Yilmaz,&Yeongbae Choe.(2019).Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing.JOURNAL OF TRAVEL & TOURISM MARKETING,36(9),1025–1036.
MLA Hany Kim,et al."Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing".JOURNAL OF TRAVEL & TOURISM MARKETING 36.9(2019):1025–1036.
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