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CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/05
Web Gambling with the 4Cs Marketing framework: Macau's Perspective Conference paper
2009 International Conference on Networking and Digital Society, Guiyang, Guizhou, China, 30-31 May 2009
Authors:  Zhenghao Zhu;  Matthew Tingchi Liu;  Huiqin Huang;  Han Zhang
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Web Gambling  Marketing  4ps  4cs  Macau