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Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Journal of Services Marketing, 2016,Volume: 30,Issue: 2,Page: 201-211
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Favorite | View/Download:1/0 | TC[WOS]:8 TC[Scopus]:0 | Submit date:2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Nankai Business Review International, 2015,Volume: 6,Issue: 2,Page: 156-176
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Favorite | View/Download:8/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/15
Complaint propensity  Consumer innovativeness  Customer relationship investment  Relationship strength