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Traveling to your match? Assessing the predictive potential of Plog's travel personality in destination marketing Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2019,Volume: 36,Issue: 9,Page: 1025–1036
Authors:  Hany Kim;  Semih Yilmaz;  Yeongbae Choe
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2020/07/16
Psychocentric-allocentric  Destination Promotion  Personality-driven Marketing  Plog’s Travelpersonality  Selfcongruity  
Travel Matchmaker: An experimental revisit to Plog’s travel personality in destination promotion Conference paper
2017 TTRA International conference, Quebec City, Quebec, Canada., Jun. 20 – 22, 2017
Authors:  Hany Kim;  Semih S. Yilmaz;  Yeongbae Choe
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/21
The identity branding of Hengqin :a fantasy theme analysis Conference paper
The 1st Annual Conference of the Public Relations Society of China, HongKong, 2016-12-2
Authors:  Wu Mei
Favorite | View/Download:34/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis