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Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite | View/Download:27/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing  
Institutional Communication Facilitators for The Reduction of Experience Products Uncertainty in E-Marketplaces – The Initial Interaction Perspective Conference paper
Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Chiayi, Taiwan, June 27 - July 1, 2016
Authors:  Heng Tang;  Xiaowan Lin
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/11/27
Experience Products  E-retailing  Product Uncertainty  Initial Interaction Theory