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| Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors: Andrea Pérez; María del Mar García de los Salmones; Matthew Tingchi Liu
  Favorite | View/Download：12/0 | TC[WOS]:9 TC[Scopus]:13 | Submit date：2019/08/01 |
| Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors: Bin Yao; Richard T.R. Qiu; Daisy X.F. Fan; Anyu Liu; Dimitrios Buhalis
 View |  Adobe PDF | Favorite | View/Download：284/30 | TC[WOS]:0 TC[Scopus]:10 | Submit date：2019/09/10
Signaling Theory Big Data Airbnb Binomial Logistic Model Booking Probability Sequential Bayesian Updating Sharing Economy |
| Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors: Chang,Angela; Schulz,Peter J.; Schirato,Tony; Hall,Brian J.
Favorite | View/Download：16/0 | TC[WOS]:1 TC[Scopus]:4 | Submit date：2019/06/18
Advertising Appeals Advertising Tactics Big Foods Branding Strategy Food Marketing Global Brands Obesity |
| The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors: Chanthika Pornpitakpan; Yizhou Yuan; Jie Hui Han
Favorite | View/Download：15/0 | TC[WOS]:6 TC[Scopus]:10 | Submit date：2020/07/16
Impulse Buying Salesperson’s Retail Service Quality Mood Mediation Test Purchase Intentions Store-revisit Intentions |
| Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors: Hean Tat Keh; Wenbo Ji; Xia Wang; Joseph A. Sy-Changco; Ramendra Singh
Favorite | View/Download：14/0 | TC[WOS]:6 TC[Scopus]:9 | Submit date：2019/08/02
Consumer Behaviour Cross-cultural Experiments Cross-cultural Studies Cultural Values Emerging Markets Movie Consumption Online Ratings Service Industries |
| Market Signals: Website Investment and Physical Store Existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors: Xuehua Wang; Wing Chi Chow; Zhilin Yang; Jennifer Y.M. Lai
Favorite | View/Download：12/0 | TC[WOS]:0 TC[Scopus]:6 | Submit date：2019/10/17
Internet Marketing Consumer Behaviour |
| Market signals: Web site investment and physical store existence Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 1,Page: 94-113
Authors: Wang，Xuehua; Chow，Wing Chi; Yang，Zhilin; Lai，Jennifer Y.M.
Favorite | View/Download：4/0 | TC[WOS]:0 TC[Scopus]:6 | Submit date：2019/08/01
Consumer behaviour Internet marketing |
| Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Journal article
Psychology and Marketing, 2013,Volume: 30,Issue: 10,Page: 918-933
Authors: Xuehua Wang; Cheris W.C. Chow; Chung Leung Luk
Favorite | View/Download：6/0 | TC[WOS]:4 TC[Scopus]:9 | Submit date：2019/10/24 |
| A two-path model on the effects of positivity and empathy reflected by online reviews: a choice mechanism perspective Journal article
International Journal of Internet Marketing and Advertising, 2012,Volume: 7,Issue: 3,Page: 260-277
Authors: Xuehua Wang; Cheris W.C. Chow; Zhilin Yang
Favorite | View/Download：10/0 | TC[WOS]:0 TC[Scopus]:5 | Submit date：2019/11/01
Cognitive Processes Purchase Intentions Positivity Virtual Reviews Choice Mechanisms Cognitive Processing Normative Processing Searcher Problems Decision Making Two-path Models Psychological Mechanisms Psychology Theoretical Implications Managerial Implications Online Shopping Virtual Shopping E-shopping Electronic Shopping Internet Marketing Advertising World Wide Web Normative Processes Affective Processes Online Product Reviews Empathy |
| How Positivity of and Empathy Reflected by Online Reviews Influence Online Purchase Intentions: A Choice Mechanism Perspective Conference paper
Proceedings of 2011 Annual Conference of China Marketing Science, Sun Yat-sen University, Guangzhou, China, August 19-22, 2011
Authors: Xuehua WANG; Cheris W.C. CHOW; Zhilin YANG
Favorite | View/Download：3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/11/01 |
