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Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
INTERNATIONAL MARKETING REVIEW, 2018,Volume: 35,Issue: 1,Page: 72-92
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Favorite | View/Download:19/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2018/10/30
Consumer ethnocentrism  Domestic country bias  Implicit attitude  Product typicality  
AMBIVALENCE IN ETHNOCENTRIC BIAS Conference paper
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Melbourne, AUSTRALIA, JUL 17-20, 2013
Authors:  Ting-Hsiang Tseng;  George Balabanis;  Matthew Liu
Favorite | View/Download:1/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/14