UM

Browse/Search Results:  1-2 of 2 Help

Selected(0)Clear Items/Page:    Sort:
Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers Conference paper
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, Natl Taipei Univ, Taipei, PEOPLES R CHINA, JUN 25-29, 2013
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou;  Green, Robert T.
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Future Life Events  Invulnerability  Egocentrism  Criticism  Motives  Judgments  Illusion  Valence  Health  East  
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 3,Page: 372-396
Authors:  Pornpitakpan,Chanthika;  Green,Robert T.
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertisements  Consumer behaviour  Diseases  Singapore  Thailand  United States of America