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An arousal-based explanation of affect dynamics Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 7-8,Page: 1159-1184
Authors:  Li Yan;  Matthew Tingchi Liu;  Xiaoyun Chen;  Guicheng Shi
Favorite  |  View/Download:5/0  |  Submit date:2019/08/01
Marketing  Evaluation  Advertising  Empirical Study  
Do Customers Prefer Casinos with CSR? An Empirical Study Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Matthew Tingchi Liu;  Guicheng Shi;  Ting-Hsiang Tseng
Favorite  |  View/Download:2/0  |  Submit date:2020/07/14
Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Journal of Services Marketing, 2016,Volume: 30,Issue: 2,Page: 201-211
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Favorite  |  View/Download:1/0  |  Submit date:2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength  
The mediating roles of renqing and ganqing in Chinese relationship marketing Journal article
Nankai Business Review International, 2015,Volume: 6,Issue: 2,Page: 156-176
Authors:  Zhou,Xinhua;  Shi,Guicheng;  Liu,Matthew Tingchi;  Bu,Huimei
Favorite  |  View/Download:8/0  |  Submit date:2019/08/15
Complaint propensity  Consumer innovativeness  Customer relationship investment  Relationship strength  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Consumer behaviour  Social marketing  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
Favorite  |  View/Download:16/0  |  Submit date:2019/08/01
Chinese management and leadership  Corporate social responsibility  Gaming research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The role of renqing in mediating customer relationship investment and relationship commitment in China Journal article
Industrial Marketing Management, 2011,Volume: 40,Issue: 4,Page: 496-502
Authors:  Guicheng Shi;  Yizheng Shi;  Allan K.K. Chan;  Matthew Tingchi Liu;  Kim-Shyan Fam
Favorite  |  View/Download:2/0  |  Submit date:2020/07/15
Guanxi  Renqing  Relationship Investment  Relationship Commitment