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Interactive Effects of Service Attributes on Customer Satisfaction Conference paper
Rediscovering the Essentiality of Marketing, Acad Marketing Sci, Bari, ITALY, JUL 14-18, 2015
Authors:  Yan Li (Eliane);  Matthew Tingchi Liu;  James L. Brock
Favorite  |  View/Download:2/0  |  Submit date:2020/07/14
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
Favorite  |  View/Download:16/0  |  Submit date:2019/08/01
Chinese management and leadership  Corporate social responsibility  Gaming research  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181-194
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Shi,Guicheng;  Chu,Rongwei;  Brock,James L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/15
Brand preference  CSR performance  Hotel  Perceived brand quality  
What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes Journal article
The International Review of Retail, Distribution and Consumer Research, 2012,Volume: 22,Issue: 4,Page: 365-383
Authors:  Matthew Tingchi Liu;  James L. Brock;  Ramendra Singh;  Rongwei Chu;  Joseph Sy-Changco
Favorite  |  View/Download:2/0  |  Submit date:2019/11/29
Loyalty Programme  Credit Card  Reward Programme  Involvement  India  
Selecting a female athlete endorser in China The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7/8,Page: 1214-1235
Authors:  Matthew Tingchi Liu;  James L. Brock
Favorite  |  View/Download:2/0  |  Submit date:2020/07/15
China  Gender  Consumers