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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:47/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases Conference paper
Proceedings - 2019 IEEE 35th International Conference on Data Engineering Workshops, ICDEW 2019
Authors:  Chang,Angela;  Hu,Jieyi;  Liu,Yichao;  Liu,Matthew Tingchi
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/15
Chinese food  Chronic disearses  Data mining  Diet-related  Nutrition recommendation  Online news  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite | View/Download:7/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/01
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite | View/Download:14/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite | View/Download:5/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2019/08/15
China  Co-creation  Service quality  
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Favorite | View/Download:29/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2018/10/30
consumer environmental concern  green advertising  individualism-collectivism  third-person effect  
The Effect of Event Supportive Service Environment and Authenticity in the Quality-Value-Satisfaction Framework Journal article
JOURNAL OF HOSPITALITY & TOURISM RESEARCH, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong, IpKin Anthony;  Ji, Mingjie;  Liu, Matthew Tingchi
Favorite | View/Download:25/0 | TC[WOS]:7 TC[Scopus]:0 | Submit date:2018/10/30
Festival  Service Environment  Authenticity  Program Quality  Perceived Value  Customer Satisfaction  
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework Journal article
Journal of Hospitality and Tourism Research, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong,Ip Kin Anthony;  Ji,Mingjie;  Liu,Matthew Tingchi
Favorite | View/Download:9/0 | TC[WOS]:7 TC[Scopus]:0 | Submit date:2019/08/01
authenticity  customer satisfaction  festival  perceived value  program quality  service environment  
The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework Journal article
Journal of Hospitality and Tourism Research, 2018,Volume: 42,Issue: 4,Page: 563-586
Authors:  Wong,Ip Kin Anthony;  Ji,Mingjie;  Liu,Matthew Tingchi
Favorite | View/Download:5/0 | TC[WOS]:7 TC[Scopus]:0 | Submit date:2019/08/15
authenticity  customer satisfaction  festival  perceived value  program quality  service environment