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The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:  Chanthika Pornpitakpan;  Yizhou Yuan;  Jie Hui Han
Favorite | View/Download:6/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2020/07/16
Impulse Buying  Salesperson’s Retail Service Quality  Mood  Mediation Test  Purchase Intentions  Store-revisit Intentions  
Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption Conference paper
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, Qingdao, PEOPLES R CHINA, JUL 08-11, 2016
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou
Favorite | View/Download:1/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Mental Budgeting  Underconsumption  Long-term Orientation  Framing  Compulsive Buying  Self-control  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | View/Download:4/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers Conference paper
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, Natl Taipei Univ, Taipei, PEOPLES R CHINA, JUN 25-29, 2013
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou;  Green, Robert T.
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
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