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Customer relationship investment and relationship strength: evidence from insurance industry in China Journal article
Journal of Services Marketing, 2016,Volume: 30,Issue: 2,Page: 201-211
Authors:  Guicheng Shi;  Huimei Bu;  Yuan Ping;  Matthew Tingchi Liu;  Yonggui Wang
Favorite | View/Download:3/0 | TC[WOS]:8 TC[Scopus]:10 | Submit date:2020/07/14
Customer Relationships  Consumer Innovativeness  Complaint Propensity  Relationship Investment  Relationship Strength