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病毒营销的来龙去脉及其对公共传播的冲击 Conference paper
2010中国新媒体传播学年会, 广州, 2010-12-9
Authors:  吴玫
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/06/02
解析“符号的力量”:关于莫言获诺贝尔文学奖大辩论的幻想主题研究 Conference paper
全球传播 新趋势·新媒体·新实践 “第三届全国对外传播理论研讨会”论文集, 长春, 2013-8-15、16
Authors:  朱文博;  吴枚
Favorite | View/Download:1/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/06/02
华文媒体与身份认同:马来西亚华文媒体人的口述故事 Conference paper
“华侨华人与中国周边公共外交”研讨会议程, 华侨大学厦门校区, 2014年5月26-28日
Authors:  吴玫;  叶琳
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27
E-Public Space and Online Viral Marketing: Policy Concerns over 'Pushing Hands' on the Chinese Internet Conference paper
THE INTERNET, POLICY & POLITICS CONFERENCES, University of Oxford, 2010-9-17
Authors:  Mei Wu;  Chengyu Cao
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27
Chinese Internet  Tuishou  Online Viral Marketing  Public Sphere  Policy  Internet Policy  
Mobile technology and "second industrialization": A Chinese analysis Conference paper
CATaC08: ICTs bridging cultures? Theories, obstacles and best practices, Nice, France, 2008-6-27
Authors:  M. Wu;  L. Haiyun
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27
Alternative Channel of Information: Discussion Forums on the Chinese Internet Conference paper
GOR06 Pre-Conference Workshop Program, Bielefeld, Germany, 2006-3-22
Authors:  Mei Wu
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/27
測定非正式公眾領域:中國互聯網政治論壇量化分析 Book chapter
出自: 中國網絡傳播研究:第二卷第一輯, 杭州:浙江大學出版社, 2008
Authors:  吳玫
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谁让名人自杀?网民发声与网络新闻议题设定之探索研究 Conference paper
2015年度中国健康传播大会优秀论文集, 北京, 2015-11-22
Authors:  张文瑜;  吴玫
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/24
使用与满足理论  议题设定  名人自杀  网络谣言  匿名  
健康素養的深層分析:微信“养生软文”幻想主题研宄 Conference paper
2015年度中国健康传播大会优秀论文集, 北京, 2015-11-28
Authors:  吴玫;  张文瑜;  林培源
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/24
软文  健康素养  微信  符号融合理论  幻想主题分析  
Uncovering Three Gorges Dam: North American Coverage of Chinese Environmental Issues Book chapter
出自: Covering China (Media Studies):Transaction Publishers, 2001, 页码: 119-126
Authors:  Wu Mei
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/18
媒介与文化 Book chapter
出自: 传播学(西方人文社科前沿述评系列丛书), 北京:中国人民大学出版社, 2007, 页码: 84-132
Authors:  吴玫;  TIM Simpson
Favorite | View/Download:19/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Office on the Move: Mobile Chines and Entrepreneurship in China Book chapter
出自: Knowledge Development and Social Change through Technology: Emerging Studies, United States of America:IGI Global, 2011, 页码: 232-246
Authors:  Mei Wu;  Haiyun Lin
Favorite | View/Download:20/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Location-Aware Mobile Media and Advertising: A Chinese Case Book chapter
出自: Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications, United States of America:IGI Global, 2014, 页码: 228-244
Authors:  Mei Wu;  Qi Yao
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Understanding College Students' Physical Activities Behavior in Mobile Age: an Extension Model of the Theory of Planned Behavior (TPB) in WeChat Fitness Service Conference paper
Computers in Human Behavior, Fukuoka, Japan, 2016
Authors:  Zhihao Ma;  Mei Wu
Favorite | View/Download:55/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Mobile Health  Wechat Fitness Service  Theory Of Planned Behavior  Quasi-experiment  Physical Activities  
中国区域性对外传播实践及研究的现状评析 Conference paper
“全球化与区域社会发展:基于文化的视角”国际学术研讨会论文集, 中国广西南宁, 2014-06-27
Authors:  吳玫;  杨娇
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
区域传播  对外传播  中国对外传播  
Perpetual contact for business: Mobile phones and Fujian entrepreneurs Conference paper
ANZCA08 Conference, Power and Place, Wellington, 2008-7
Authors:  Wu Mei;  Lin Hai Yun
Favorite | View/Download:22/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
The identity branding of Hengqin :a fantasy theme analysis Conference paper
The 1st Annual Conference of the Public Relations Society of China, HongKong, 2016-12-2
Authors:  Wu Mei
Favorite | View/Download:23/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/17
Destination Branding  Owned Media  Paid Media  Earned Media  Symbolic Convergence Theory  Fantasy Theme Analysis  
Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media Book
Hershey, Pennsylvania:IGI Global, 2014
Authors:  Mei Wu;  Peter Jakubowicz;  Chengyu Cao
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16
网络推手运作揭秘:挑战互联网公共空间 Book
杭州:浙江大学出版社, 2011
Authors:  吴玫;  曹乘瑜
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16
互联网  网络推手  公共空间  网络公关  公众舆论  
解析符号的现实关于莫言获诺贝尔文学奖大辩论的幻想主题研究 Book chapter
出自: 全球传播:新趋势新媒体新实践——“第三届全国对外传播理论研讨会”论文集, 北京:外文出版社, 2014, 页码: 41-66
Authors:  吴玫
Favorite | View/Download:5/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/07/16