UM  > Faculty of Social Sciences  > DEPARTMENT OF COMMUNICATION
Affiliated with RCfalse
Status已發表Published
Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong
Sandel, T. L.; Wang, Y
2022-06
Source PublicationDiscourse, Context & Media
ISSN2211-6958
Volume47Pages:1-10
Contribution Rank1
Abstract

The development and spread of the internet and social media technologies across China have provided people with alternative pathways for achieving celebrity status and wealth. Such persons, known as wanghong (internet celebrities), can achieve fame by promoting themselves and their online content on a variety of monetised platforms, such as Weibo, Taobao, or live-streaming platforms, giving rise to what is called a ‘wanghong economy’. Using a social semiotic multimodal approach, this study examines the techniques of wanghong , and the affordances of the digital platforms used to communicate celebrity-fan interaction. In particular, we study three wanghong who construct a distinct online persona on separate apps, Weibo, Douyin, and Bilibili, as they sell perceived intimacies and interaction. This study demonstrates methods for studying Chinese social media platforms.

KeywordWanghong Social Media China Multimodal Affordances Intimacy Selling
DOI10.1016/j.dcm.2022.100606
Indexed BySSCI
Language英語English
WOS Research AreaCommunication
WOS SubjectCommunication
WOS IDWOS:000794953900003
The Source to ArticlePB_Publication
Scopus ID6602613957
Fulltext Access
Citation statistics
Cited Times [WOS]:2   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF COMMUNICATION
Faculty of Social Sciences
Corresponding AuthorSandel, T. L.
Affiliation1.University of Macau
2.University of Macau
Recommended Citation
GB/T 7714
Sandel, T. L.,Wang, Y. Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong[J]. Discourse, Context & Media,2022,47:1-10.
APA Sandel, T. L.,&Wang, Y.(2022).Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong.Discourse, Context & Media,47,1-10.
MLA Sandel, T. L.,et al."Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong".Discourse, Context & Media 47(2022):1-10.
Files in This Item: Download All
File Name/Size Publications Version Access License
Sandel Wang 2022 Sel(2471KB)期刊论文作者接受稿开放获取CC BY-NC-SAView Download
Related Services
Recommend this item
Bookmark
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Sandel, T. L.]'s Articles
[Wang, Y]'s Articles
Baidu academic
Similar articles in Baidu academic
[Sandel, T. L.]'s Articles
[Wang, Y]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Sandel, T. L.]'s Articles
[Wang, Y]'s Articles
Terms of Use
No data!
Social Bookmark/Share
File name: Sandel Wang 2022 Selling intimacy online.pdf
Format: Adobe PDF
All comments (0)
No comment.
 

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.