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Pioneering the media convergence: lifestyle media production in the digital age in China
Li, X. Q.
2021
Source PublicationJournal of Media Business Studies
ABS Journal Level1
ISSN2049-3630
Volume18Issue:4Pages:304-320
Contribution Rank1
Abstract

An interpretivist methodology was adopted in the research using interview and observation techniques to build a broader qualitative picture of media convergence and innovation of lifestyle media organisations in PRC. By tracking the convergence of three media from 2014 to 2017 in China, this study has found that in the transitional period, the macro-political system unavoidably plays a restrictive role while the motivation of media organisation leadership to innovate is the key factor to success. Furthermore, original content production based on accurate positioning of the target as a niche player is positively linked to performance and profitability. The research team argues that it is not the mainstream news media, but instead the small and agile niche-player media that may pioneer the process of media convergence and innovation.

KeywordChina Lifestyle Media Production Media Convergence Niche Marketing
Subject Area新闻学与传播学
DOI10.1080/16522354.2020.1853467
URLView the original
Indexed By其他
Language英語English
The Source to ArticlePB_Publication
PUB ID56084
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Citation statistics
Cited Times [WOS]:1   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF COMMUNICATION
Corresponding AuthorLi, X. Q.
Affiliation1.UM
2.UM.UM
Recommended Citation
GB/T 7714
Li, X. Q.. Pioneering the media convergence: lifestyle media production in the digital age in China[J]. Journal of Media Business Studies,2021,18(4):304-320.
APA Li, X. Q..(2021).Pioneering the media convergence: lifestyle media production in the digital age in China.Journal of Media Business Studies,18(4),304-320.
MLA Li, X. Q.."Pioneering the media convergence: lifestyle media production in the digital age in China".Journal of Media Business Studies 18.4(2021):304-320.
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