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Analyzing Hospitality and Tourism Learners’ Perception of Massive Online Open Courses
Kong, Anthony1; Sun, Sunny2; Law, Rob3
2022-07
Source PublicationJournal of Hospitality & Tourism
Volume20Issue:1Pages:1-17
Abstract

The recent development of technology provides emerging opportunities for higher education in the digital era. Massive Online Open Courses (MOOCs) have been recently burst and proved to be a good way for teaching and learning. Nevertheless, limited attention has been paid to learners from various levels of electronic learning (e-Learning) in higher education in hospitality and tourism, particularly from Asian perspective. To fill this research gap, the present study explores learners’ perceptions and expectations of MOOCs among hospitality and tourism students in Hong Kong to facilitate teaching and learning of hospitality and tourism education in the MOOCs-based model, with the ultimate goal of enhancing the knowledge of the relationship between different levels of learner and acceptance of MOOCs. Through adopting focus group interviews, learners’ perceptions and expectations from three groups have been identified. Findings of the present study provide practical implications for the design and development of MOOCs, and the overall picture of MOOC learning in hospitality and tourism education.

KeywordE-Learning, Gen y, Higher Education, Hospitality And Tourism Education, Moocs, Motivation Factor, Online Learning
URLView the original
Language英語English
Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Affiliation1.The Hong Kong Polytechnic University
2.Ritsumeikan Asia Pacific University
3.Asia-Pacific Academy of Economics and Management, University of Macau, Taipa
Recommended Citation
GB/T 7714
Kong, Anthony,Sun, Sunny,Law, Rob. Analyzing Hospitality and Tourism Learners’ Perception of Massive Online Open Courses[J]. Journal of Hospitality & Tourism,2022,20(1):1-17.
APA Kong, Anthony,Sun, Sunny,&Law, Rob.(2022).Analyzing Hospitality and Tourism Learners’ Perception of Massive Online Open Courses.Journal of Hospitality & Tourism,20(1),1-17.
MLA Kong, Anthony,et al."Analyzing Hospitality and Tourism Learners’ Perception of Massive Online Open Courses".Journal of Hospitality & Tourism 20.1(2022):1-17.
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