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Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis
Xu, Han1; Lovett, Jon C.1; Law, Rob2
2022-06
Source PublicationTourism and Hospitality
Volume3Issue:3Pages:573-588
Abstract

The sharing of travel experiences through social media platforms reflects contemporary consumer culture, but it is still a phenomenon being researched in tourism literature. In this paper, we theorize that sharing travel experience through social media may operate as a distinct social communication process, and investigate how it contributes to the co-creation of destination value. A qualitative analysis of 97 travel blogs reveals three distinct themes that have the potential for co-creating destination value: motivation, memorable travel experiences, and advice. The results indicate that tourists and destination marketers interpret destination value differently in motivation. The sharing of memorable travel experiences and advice with readers and fellow tourists improves potential tourists’ cognition and emotional connection to the destination, thereby increasing the level of tourist destination engagement. The extension of the consumer socialization framework provides a deeper understanding of the destination value co-creation process, and provides useful insights for destination promotion and management.

KeywordConsumer Socialization Theory Destination Management Travel Blogs Tourism Experience Value Co-creation
DOIhttps://doi.org/10.3390/tourhosp3030035
Language英語English
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Document TypeJournal article
CollectionASIA-PACIFIC ACADEMY OF ECONOMICS AND MANAGEMENT
Corresponding AuthorLovett, Jon C.
Affiliation1.School of Geography, University of Leeds
2.Asia-Pacific Academy of Economics and Management, University of Macau, Taipa
Recommended Citation
GB/T 7714
Xu, Han,Lovett, Jon C.,Law, Rob. Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis[J]. Tourism and Hospitality,2022,3(3):573-588.
APA Xu, Han,Lovett, Jon C.,&Law, Rob.(2022).Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis.Tourism and Hospitality,3(3),573-588.
MLA Xu, Han,et al."Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis".Tourism and Hospitality 3.3(2022):573-588.
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