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National identity and cultural festivals in postcolonial destinations
Zhang,Carol Xiaoyue1; Fong,Lawrence Hoc Nang2; Li,Shi Na3; Ly,Tuan Phong4
Source PublicationTourism Management
ABS Journal Level4

The number of cultural festivals organised globally has increased primarily due to their significance in celebrating and promoting community values, ideologies, identity and continuity. This mixed-method study aims to understand the role national identity and the associated emotions play in cultural festivals. It first investigates the rationale of organising festivals to celebrate postcolonial hybrid identities via a qualitative approach in Study 1, specifically regarding the ‘Macao International Parade’. It further tests a proposed framework via a quantitative approach in Study 2, which investigates the relationships between national identity, festivalscapes, festival satisfaction, hedonic value and re-patronising intention. This study implies that the cultural festival in Macao not only recognises a unique moment in history, but also contributes to strengthening the hybrid identity in postcolonial Macao. Based on these findings, both theoretical and practical implications are discussed.

KeywordEmotion Festivalscapes Macao National Identity Postcolonial
URLView the original
Indexed BySSCI
WOS Research AreaEnvironmental Sciences & Ecology ; Social Sciences - Other Topics ; Business & Economics
WOS SubjectEnvironmental Studies ; Hospitality, Leisure, Sport & Tourism ; Management
WOS IDWOS:000463289800012
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Cited Times [WOS]:16   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Affiliation1.Marketing and Sales,Portsmouth Business School,University of Portsmouth,,Portsmouth,PO1 3DE,United Kingdom
2.International Integrated Resort Management,Faculty of Business Administration,University of Macau,,Taipa,E22-3037,China
3.School of Tourism Management,Sun Yat-sen University,,Zhuhai,519082,China
4.Institute for Tourism Studies,,China
Recommended Citation
GB/T 7714
Zhang,Carol Xiaoyue,Fong,Lawrence Hoc Nang,Li,Shi Na,et al. National identity and cultural festivals in postcolonial destinations[J]. Tourism Management,2019,73:94-104.
APA Zhang,Carol Xiaoyue,Fong,Lawrence Hoc Nang,Li,Shi Na,&Ly,Tuan Phong.(2019).National identity and cultural festivals in postcolonial destinations.Tourism Management,73,94-104.
MLA Zhang,Carol Xiaoyue,et al."National identity and cultural festivals in postcolonial destinations".Tourism Management 73(2019):94-104.
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