UM  > Faculty of Business Administration
Do Customers Prefer Casinos with CSR? An Empirical Study
Matthew Tingchi Liu1; Guicheng Shi2; Ting-Hsiang Tseng3
Conference Name18th Academy-of-Marketing-Science (AMS) World Marketing Congress
Source PublicationRediscovering the Essentiality of Marketing
Conference DateJUL 14-18, 2015
Conference PlaceAcad Marketing Sci, Bari, ITALY
PublisherSpringer International Publishing AG
Other Abstract

Corporate social responsibility (CSR) has been an important research area for more than three decades, and has evolved from executives’ idiosyncratic philanthropic activities to widespread acceptance as a valuable component of stakeholder management and incorporation into strategic performance models (Liu et al. 2014). As such, this study refers to CSR performance as customer perceptions of a fi rm's efforts in fulfi lling its obligations toward a society and its stakeholders, rather than the actual CSR activities that a fi rm implements.

Indexed ByCPCI
WOS Research AreaBusiness & Economics
WOS SubjectBusiness
WOS IDWOS:000392200400182
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeConference paper
CollectionFaculty of Business Administration
Affiliation1.University of Macau , Taipa , Macau
2.Macau University of Science and Technology , Taipa , Macau
3.Feng Chia University , Taichung City , Taiwan
First Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Matthew Tingchi Liu,Guicheng Shi,Ting-Hsiang Tseng. Do Customers Prefer Casinos with CSR? An Empirical Study[C]:Springer International Publishing AG,2016:919-924.
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