Affiliated with RC | false |
Status | 已發表Published |
Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China | |
See Kam Tan![]() | |
2011 | |
Source Publication | Television & New Media
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ISSN | 1527-4764 |
Volume | 12Issue:3Pages:207-227 |
Abstract | This paper offers a case study of the cross-cultural consumption of Friends (1994- 2004, USA) in South China. It focused on media poachers, or people who use the sitcom in unauthorised or nonlegal ways, and strove for an interdisciplinary and internationalist understanding of global Hollywood. It deployed the qualitative method of in-depth and focus group interviews, both face-to-face and online, and critically surveyed media reception theories, from the effects tradition to the active reader paradigm. Scott Olsen’s theory of narrative transparency (1999) grounded the study’s theoretical premise; central to which is Olsen’s notion of ‘mythotypes’– that which render foreign media texts transparent for indigenous decoding and recoding and which in correspondingly throwing affective hooks at foreign audiences, kept them engaged. The case study revealed that the affective impact was neither uniform nor even: varying degrees of transparency and opacity indeed existed. This finding challenged Olsen’s assertion that affects were universal and therefore escaped culturally coded constraints. |
Keyword | Global Hollywood Media Poachers Narrative Transparency Mythotypes Sexual Permissiveness Cultural Difference |
DOI | https://doi.org/10.1177/1527476410372094 |
Indexed By | SSCI ; AHCI |
Language | 英語English |
WOS Research Area | Communication ; Film, Radio & Television |
WOS Subject | Communication ; Film, Radio, Television |
WOS ID | WOS:000289190900002 |
Publisher | SAGE PUBLICATIONS INC, 2455 TELLER RD, THOUSAND OAKS, CA 91320 USA |
Fulltext Access | |
Citation statistics | |
Document Type | Journal article |
Collection | Faculty of Arts and Humanities DEPARTMENT OF ENGLISH |
Corresponding Author | See Kam Tan |
Affiliation | Department of Communication, T230, Faculty of Social Sciences and Humanities, University of Macau, Tai Fung Building, Ave. Padre Tomas Pereira, Taipa, Macau SAR, China |
First Author Affilication | Faculty of Social Sciences |
Corresponding Author Affilication | Faculty of Social Sciences |
Recommended Citation GB/T 7714 | See Kam Tan. Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China[J]. Television & New Media,2011,12(3):207-227. |
APA | See Kam Tan.(2011).Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China.Television & New Media,12(3),207-227. |
MLA | See Kam Tan."Global Hollywood, Narrative Transparency, and Chinese Media Poachers: Narrating Cross-Cultural Negotiations of Friends in South China".Television & New Media 12.3(2011):207-227. |
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