Affiliated with RCfalse
Mainland Chinese Visitors’ Perceptions of Macau as a Travel Destination
Alternative Title中国内地游客对澳门作为旅游目的地之观感
Pang, Loretta1; Law, Rob1; Fong, Davis Ka Chio2
Source PublicationJournal of China Tourism Research
ABS Journal Level1

Considering Macau’s close ties with China and its advantageous location, the Macau government should strongly promote the diversification of the city’s core gambling industry to ensure its long-term sustainable growth. As the economy and tourism policies adopted by Mainland China change rapidly, predicting the needs of travelers becomes increasingly difficult. To clearly understand this big market, we segmented a sample of Mainland Chinese visitors traveling to Macau according to their perception of Macau as a travel destination and mapped their socio-demographic profiles as well as their preferences. This study provides an insight into the major preferences and perceptions of Mainland Chinese travelers. The findings can thus help the Macau government and relevant tourism stakeholders better understand their inbound travelers. Results revealed three major dimensions of Mainland Chinese travelers’ perception toward Macau: ‘culture and attraction,’ ‘value for money and convenience,’ and ‘pleasure.’ Four clusters were also defined: ‘relaxation seekers,’ ‘accessibility and convenience seekers,’ ‘value seekers,’ and ‘gambling and entertainment seekers.’ The results reflected that Macau is not only associated with casinos and gambling, but also other components such as the city’s culture and convenience which can contribute to its sustainability.

KeywordDestination Image Macau Mainland Chinese Travelers Market Segmentation Travelers’ Perception
URLView the original
Indexed ByESCI
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000501837400001
Scopus ID2-s2.0-85076443359
Fulltext Access
Citation statistics
Cited Times [WOS]:4   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
Corresponding AuthorPang, Loretta
Affiliation1.School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong
2.International Integrated Resort Management, Faculty of Business Administration, University of Macau, Taipa, Macao
Recommended Citation
GB/T 7714
Pang, Loretta,Law, Rob,Fong, Davis Ka Chio. Mainland Chinese Visitors’ Perceptions of Macau as a Travel Destination[J]. Journal of China Tourism Research,2021,17(1):33-56.
APA Pang, Loretta,Law, Rob,&Fong, Davis Ka Chio.(2021).Mainland Chinese Visitors’ Perceptions of Macau as a Travel Destination.Journal of China Tourism Research,17(1),33-56.
MLA Pang, Loretta,et al."Mainland Chinese Visitors’ Perceptions of Macau as a Travel Destination".Journal of China Tourism Research 17.1(2021):33-56.
Files in This Item:
There are no files associated with this item.
Related Services
Recommend this item
Usage statistics
Export to Endnote
Google Scholar
Similar articles in Google Scholar
[Pang, Loretta]'s Articles
[Law, Rob]'s Articles
[Fong, Davis Ka Chio]'s Articles
Baidu academic
Similar articles in Baidu academic
[Pang, Loretta]'s Articles
[Law, Rob]'s Articles
[Fong, Davis Ka Chio]'s Articles
Bing Scholar
Similar articles in Bing Scholar
[Pang, Loretta]'s Articles
[Law, Rob]'s Articles
[Fong, Davis Ka Chio]'s Articles
Terms of Use
No data!
Social Bookmark/Share
All comments (0)
No comment.

Items in the repository are protected by copyright, with all rights reserved, unless otherwise indicated.