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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective
Bu, Huimei1; Shi, Guicheng1; Liu, Matthew Tingchi2
2021-08-01
Source PublicationPsyCh Journal
ISSN2046-0252
Volume10Issue:4Pages:649-667
Abstract

In a number of emerging markets such as China, native consumers may avoid certain domestic products when foreign products are available. However, the studies on the unfavorable attitudes toward the products of one's own country are not sufficient. This article aims to develop a construct to explain this phenomenon. The measurement scale was developed and validated using responses from 318 Chinese consumers with respect to electronics and clothing. The judgment sampling method produced representative distributions in terms of age and gender. The items were first generated and refined based on the content validity. Exploratory factor analysis, confirmatory factor analysis, and convergent and discriminant validity were then established. Finally, this study investigates relationships among consumer repulsion, domestic product ownership, and negative word of mouth, to confirm the nomological validity. This study develops a construct—consumer repulsion—that can be used to articulate native consumers' unfavorable attitudes toward domestic products from consumers' individual identity-expressiveness perspective. First, this study develops a scale for consumer repulsion. The scale shows good reliability, unidimensionality, convergent validity, discriminant validity, and nomological validity. The scale helps explain the nature and impact of country biases, and integrates and expands current studies in this field, which should prove helpful in further research on this topic. Furthermore, this study proposes a three-dimensional model of consumer repulsion consisting of affective repulsion, cognitive repulsion, and conative repulsion. Finally, these findings have shown that linking domestic products to social identity and self-identity will likely influence domestic product ownership and word of mouth of native consumers.

KeywordConsumer Repulsion Domestic Product Ownership Negative Word Of Mouth Scale Development Self-identity Social Identity
DOI10.1002/pchj.448
URLView the original
Indexed BySSCI
Language英語English
WOS Research AreaPsychology
WOS SubjectPsychology, Multidisciplinary
WOS IDWOS:000640882300001
Scopus ID2-s2.0-85104303153
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionFaculty of Business Administration
Corresponding AuthorBu, Huimei
Affiliation1.Department of Management, School of Business, Macau University of Science and Technology, Macao
2.Department of Management and Marketing, University of Macau, Macao
First Author AffilicationUniversity of Macau
Corresponding Author AffilicationUniversity of Macau
Recommended Citation
GB/T 7714
Bu, Huimei,Shi, Guicheng,Liu, Matthew Tingchi. Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective[J]. PsyCh Journal,2021,10(4):649-667.
APA Bu, Huimei,Shi, Guicheng,&Liu, Matthew Tingchi.(2021).Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective.PsyCh Journal,10(4),649-667.
MLA Bu, Huimei,et al."Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective".PsyCh Journal 10.4(2021):649-667.
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