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Application of consumer innovativeness to the context of robotic restaurants
Kim, Jinkyung Jenny1; Choe, Ja Young (Jacey)2; Hwang, Jinsoo3
2021-01-22
Source PublicationInternational Journal of Contemporary Hospitality Management
ABS Journal Level3
ISSN0959-6119
Volume33Issue:1Pages:224-242
Abstract

Purpose: The purpose of this paper is to apply the concept of consumer innovativeness to the robotic restaurants field. Design/methodology/approach: A research model including 13 hypotheses is examined using a sample of 409 subjects gathered. Findings: The results indicate that four underlying dimensions of consumer innovativeness have a positive effect on overall image, which, in turn, increases desire. In addition, desire aids to enhance the two dimensions of behavior intentions. Practical implications: Robotic restaurant managers are required to focus more on quality experience-seeking, hedonic experience-seeking, venturesomeness and social distinctiveness using automated systems, which aid to enhance the image of robotic restaurants. Originality/value: Consumer innovativeness is regarded as a significant concept in the domain of a novel technology-based product and service, but it has not been explored in the restaurant context. Thus, this study tried to apply consumer innovativeness to the robotic restaurant industry for the first time and explained how to form consumer behavioral intentions based on the concept.

KeywordBehavioral Intentions Consumer Innovativeness Desire Overall Image Robotic Restaurants
DOI10.1108/IJCHM-06-2020-0602
URLView the original
Language英語English
Scopus ID2-s2.0-85096545166
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Cited Times [WOS]:32   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Affiliation1.School of Hotel and Tourism Management, Youngsan University – Haeundae Campus, Busan, South Korea
2.Faculty of Business Administration, University of Macau, Taipa, Macao
3.The College of Hospitality and Tourism Management, Sejong University, Seoul, South Korea
Recommended Citation
GB/T 7714
Kim, Jinkyung Jenny,Choe, Ja Young ,Hwang, Jinsoo. Application of consumer innovativeness to the context of robotic restaurants[J]. International Journal of Contemporary Hospitality Management,2021,33(1):224-242.
APA Kim, Jinkyung Jenny,Choe, Ja Young ,&Hwang, Jinsoo.(2021).Application of consumer innovativeness to the context of robotic restaurants.International Journal of Contemporary Hospitality Management,33(1),224-242.
MLA Kim, Jinkyung Jenny,et al."Application of consumer innovativeness to the context of robotic restaurants".International Journal of Contemporary Hospitality Management 33.1(2021):224-242.
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