Affiliated with RCfalse
Status即將出版Forthcoming
Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour
Choe, Ja Young1; Kim, Jinkyung Jenny2; Hwang, Jinsoo3
2021
Source PublicationAsian Journal of Technology Innovation
ABS Journal Level1
ISSN1976-1597
Abstract

This study was designed in order to examine how to form behavioural intentions using the technology acceptance model (TAM) and the theory of planned behavior (TPB) in the context of robotic restaurants. In particular, this research proposed that perceived ease of use positively affects perceived usefulness, which thereby exerts a positive influence on attitude. In addition, subjective norm was hypothesised in order to facilitate the enhancement of attitude and personal norm. Lastly, attitude, subjective norm, perceived behavioural control, and personal norm were proposed to play important roles in the formation of behavioural intentions. The data was collected from 416 respondents in South Korea. The data analysis results showed that all the hypotheses within the model that merged the TAM and TPB were statistically supported.

KeywordBehavioral Intentions Personal Norm Robotic Restaurant Technology Acceptance Model Theory Of Planned Behaviour
Subject AreaBusiness & Economics
MOST Discipline CatalogueBusinesseconomics
DOI10.1080/19761597.2021.2005466
URLView the original
Indexed BySSCI
Language英語English
WOS IDWOS:000726433700001
Scopus ID2-s2.0-85121112530
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Citation statistics
Cited Times [WOS]:2   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorHwang, Jinsoo
Affiliation1.Faculty of Business Administration, University of Macau, Taipa, Macao
2.School of Hotel and Tourism Management, Youngsan University, Yangsan, China
3.The College of Hospitality and Tourism Management, Sejong University, Gwangjin-gu, South Korea
First Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Choe, Ja Young,Kim, Jinkyung Jenny,Hwang, Jinsoo. Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour[J]. Asian Journal of Technology Innovation,2021.
APA Choe, Ja Young,Kim, Jinkyung Jenny,&Hwang, Jinsoo.(2021).Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour.Asian Journal of Technology Innovation.
MLA Choe, Ja Young,et al."Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour".Asian Journal of Technology Innovation (2021).
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