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Effects of local food attributes on tourist dining satisfaction and future: The moderating role of food culture difference 當地美食特性對遊客就餐滿意度和未來意向的影響: 飲食文化差異的調節作用
Kim, Seongseop1; Choe, Ja Young2; Kim, Peter Beomcheol3
2022-01
Source PublicationJournal of China Tourism Research
ABS Journal Level1
ISSN1938-8160
Volume18Issue:1Pages:121-143
Abstract

This study aims to investigate the effects of local food attributes on tourists’ dining satisfaction and future intention in Hong Kong. In addition, the moderating effect of food culture difference on the relationship between local food attributes and tourists’ dining satisfaction was examined. Surveys from 1,274 tourists who had tasted local food in Hong Kong were used for data analyses. The moderating effect of food culture on the relationship between food novelty and satisfaction was larger for tourists whose home food culture was similar to the Hong Kong’s food culture. By contrast, the moderating effect of food culture on the relationship between food quality and satisfaction was larger for tourists from a food culture that was different from the Hong Kong’s food culture. Hong Kong destination marketers could include distinctive and unusual features of local food in their promotional material with the knowledge that food culture difference affects tourists’ dining satisfaction. The integration of local food into food culture difference using multilevel analysis offers constructive theoretical and practical implications.

KeywordFood Attribute Food Culture Hierarchical Linear Modeling Hong Kong Food Satisfaction
DOI10.1080/19388160.2020.1805667
URLView the original
Indexed ByESCI
Language中文Chinese
WOS Research AreaSocial Sciences - Other Topics
WOS SubjectHospitality, Leisure, Sport & Tourism
WOS IDWOS:000561449400001
Scopus ID2-s2.0-85089468961
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Citation statistics
Cited Times [WOS]:9   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF INTEGRATED RESORT AND TOURISM MANAGEMENT
Corresponding AuthorChoe, Ja Young
Affiliation1.School of Hotel Tourism Management, The Hong Kong Polytechnic University, Hong Kong
2.Faculty of Business Administration, University of Macau, Macao
3.School of Hospitality and Tourism, Auckland University of Technology, Auckland, New Zealand
Corresponding Author AffilicationFaculty of Business Administration
Recommended Citation
GB/T 7714
Kim, Seongseop,Choe, Ja Young,Kim, Peter Beomcheol. Effects of local food attributes on tourist dining satisfaction and future: The moderating role of food culture difference 當地美食特性對遊客就餐滿意度和未來意向的影響: 飲食文化差異的調節作用[J]. Journal of China Tourism Research,2022,18(1):121-143.
APA Kim, Seongseop,Choe, Ja Young,&Kim, Peter Beomcheol.(2022).Effects of local food attributes on tourist dining satisfaction and future: The moderating role of food culture difference 當地美食特性對遊客就餐滿意度和未來意向的影響: 飲食文化差異的調節作用.Journal of China Tourism Research,18(1),121-143.
MLA Kim, Seongseop,et al."Effects of local food attributes on tourist dining satisfaction and future: The moderating role of food culture difference 當地美食特性對遊客就餐滿意度和未來意向的影響: 飲食文化差異的調節作用".Journal of China Tourism Research 18.1(2022):121-143.
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