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English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives
Barry Lee Reynolds1,2; Xuan Van Ha3; Melissa H. Yu1
2022-05-10
Source PublicationEducation Research International
ISSN2307-3713
Volume2022Pages:1-6
Other Abstract

This qualitative case study explores the experiences of two book sales representatives when introducing textbooks to university English teachers in Taiwan. The participants were two experienced book sales representatives working for two large book companies. Analysis of semistructured interviews showed that the two sales representatives had considerable influence on teachers’ decision-making concerning textbook evaluation and selection. These two representatives not only used information from previous users and publishers to introduce textbooks to teachers and students, but they also used their professional positions and social networks to connect teachers across institutions. They collected feedback from previous users (teachers and students) to aid their introduction of textbooks to prospective users. By analyzing the needs of students and teachers across institutions, the two representatives helped teachers choose the right textbooks for students. This study sheds new light on research investigating the views and experiences of key stakeholders in English textbook evaluation, promotion, and consumption.

DOI10.1155/2022/2559737
URLView the original
Indexed ByESCI ; 其他
Language英語English
WOS Research AreaEducation & Educational Research
WOS SubjectEducation & Educational Research
WOS IDWOS:000800246600001
Scopus ID36700226900
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Cited Times [WOS]:0   [WOS Record]     [Related Records in WOS]
Document TypeJournal article
CollectionDEPARTMENT OF GLOBAL LEGAL STUDIES
Faculty of Education
Corresponding AuthorBarry Lee Reynolds
Affiliation1.University of Macau, Faculty of Education, Macau
2.University of Macau, Centre for Cognitive and Brain Sciences, Macau
3.Ha Tinh University, Department of Foreign Languages, Vietnam
First Author AffilicationFaculty of Education;  University of Macau
Corresponding Author AffilicationFaculty of Education;  University of Macau
Recommended Citation
GB/T 7714
Barry Lee Reynolds,Xuan Van Ha,Melissa H. Yu. English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives[J]. Education Research International,2022,2022:1-6.
APA Barry Lee Reynolds,Xuan Van Ha,&Melissa H. Yu.(2022).English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives.Education Research International,2022,1-6.
MLA Barry Lee Reynolds,et al."English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives".Education Research International 2022(2022):1-6.
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