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Value Proposition of Smartphone Destination Marketing: The cases of Hong Kong and South Korea Journal article
Journal of Economics and Management, 2022,Volume: 44,Page: 187-209
Authors:  Kim, Hyun Hee;  Sun, Sunny;  Law, Rob
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/08/25
Smartphones, Smartphone Marketing, National Tourism Organization (Nto), Value Propositions, Perceived Value, Hong Kong, South Korea  
English textbook selection in Taiwan: Voices of two book sales representatives Journal article
Education Research International, 2022,Volume: 2022,Page: 1-6
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
An EEG study of human trust in autonomous vehicles based on graphic theoretical analysis Journal article
Frontiers in Neuroinformatics, 2022
Authors:  Tao Xu;  Andrei Dragomir;  Xucheng Liu;  Haojun Yin;  Feng Wan;  Anastasios Bezerianos;  Hongtao Wang
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The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:9 TC[Scopus]:8 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
沉浸营销  沉浸传播  沉浸体验  沉浸技术  沉浸媒介  
Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour Journal article
Asian Journal of Technology Innovation, 2021
Authors:  Choe, Ja Young;  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Behavioral Intentions  Personal Norm  Robotic Restaurant  Technology Acceptance Model  Theory Of Planned Behaviour  
Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Journal of Media Business Studies, 2021,Volume: 18,Issue: 4,Page: 304-320
Authors:  Li, X. Q.
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China  Lifestyle Media Production  Media Convergence  Niche Marketing  
Robots and Traditional Chinese Medicine in Portuguese Criminal Law Journal article
E.Tec Yearbook - Artificial Intelligence & Robots, 2020,Page: 39-51
Authors:  Iong, Man Teng
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Artificial Intelligence  Robot Doctors  Traditional Chinese Medicine  Portuguese Criminal Law  
Exploring perceived risk in building successful drone food delivery services Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 8,Page: 3249-3269
Authors:  Jinsoo Hwang;  Ja Young (Jacey) Choe
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:44 | Submit date:2019/09/12
Image  Perceived Risk  Willingness To Pay More  Desire  Drone Food Delivery Services  Intentions To Use  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:39 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty