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Does effects of brand origin misperception jeopardize brand equity?
Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:
Tseng, Ting Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
;
Lin, Chieh Yu
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TC[WOS]:
1
TC[Scopus]:
1
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Submit date:2022/02/21
Brand Origin Misperception
Brand Strength
Country Image
The Congruency Sequence Effect Is Modulated by the Similarity of Conflicts
Journal article
Journal of Experimental Psychology: Learning Memory and Cognition, 2021,Volume: 47,Issue: 10,Page: 1705-1719
Authors:
Yang, Guochun
;
Xu, Honghui
;
Li, Zhenghan
;
Nan, Weizhi
;
Wu, Haiyan
;
Li, Qi
;
Liu, Xun
Favorite
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TC[WOS]:
1
TC[Scopus]:
1
|
Submit date:2021/11/30
Cognitive Control
Congruency Sequence Effect
Learning
Similarity
Transfer
Are self-caused distractors easier to ignore? Experiments with the flanker task
Journal article
Attention, Perception, and Psychophysics, 2021,Volume: 83,Issue: 2,Page: 853-865
Authors:
Gao, Ci Jun
;
Gozli, Davood G.
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TC[WOS]:
0
TC[Scopus]:
0
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Submit date:2021/12/07
Associative Learning
Flanker Task
Forward Model
Ideomotor Theory
Sensory Attenuation
Sensory Preactivation
Visual Attention
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model
Journal article
Event Management, 2019
Authors:
Quintal, Vanessa
;
Liu, Matthew Tingchi
;
Unsal, Fahri
;
Phau, Ian
Adobe PDF
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TC[WOS]:
0
TC[Scopus]:
3
|
Submit date:2019/10/21
Attitude
Cognition
Global Brands
Purchase Intention
Sponsorship Activation
Celebrity poses and consumer attitudes in endorsement advertisements
Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:
Yongdan Liu
;
Matthew Tingchi Liu
Adobe PDF
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TC[WOS]:
8
TC[Scopus]:
8
|
Submit date:2019/10/21
Endorsement
Advertising
Marketing Communications
Consumer Attitude
Cognitive Load
Celebrity Endorsement
Celebrity Poses
Environmental Harshness and Unpredictability, Life History, and Social and Academic Behavior of Adolescents in Nine Countries
Journal article
Developmental Psychology, 2019,Volume: 55,Issue: 4,Page: 890-903
Authors:
Chang,Lei
;
Lu,Hui Jing
;
Lansford,Jennifer E.
;
Skinner,Ann T.
;
Bornstein,Marc H.
;
Steinberg,Laurence
;
Dodge,Kenneth A.
;
Chen,Bin Bin
;
Tian,Qian
;
Bacchini,Dario
;
Deater-Deckard,Kirby
;
Pastorelli,Concetta
;
Alampay,Liane Peña
;
Sorbring,Emma
;
Al-Hassan,Suha M.
;
Oburu,Paul
;
Malone,Patrick S.
;
Di Giunta,Laura
;
Uribe Tirado,Liliana Maria
;
Tapanya,Sombat
Adobe PDF
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TC[WOS]:
40
TC[Scopus]:
41
|
Submit date:2019/07/08
Academic Performance
Environmental Harshness
Externalizing
Fast And Slow Life History Strategy
Unpredictability
Memory Impairment Following Electroconvulsive Therapy in Chinese Patients with Schizophrenia: Meta-Analysis of Randomized Controlled Trials
Journal article
Perspectives in Psychiatric Care, 2018,Volume: 54,Issue: 2,Page: 107-114
Authors:
Zheng,Wei
;
Tong,Guo
;
Ungvari,Gabor S.
;
Ng,Chee H.
;
Chiu,Helen F.K.
;
Xiang,Ying Qiang
;
Cao,Xiao Lan
;
Liu,Zheng Rong
;
Meng,Li Rong
;
Gazdag,Gábor
;
Xiang,Yu Tao
Favorite
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TC[WOS]:
6
TC[Scopus]:
7
|
Submit date:2021/03/02
ECT–antipsychotic combination
memory impairment
meta-analysis
Human amyloid beta peptide and tau co-expression impairs behavior and causes specific gene expression changes in Caenorhabditis elegans
Journal article
NEUROBIOLOGY OF DISEASE, 2018,Volume: 109,Page: 88-101
Authors:
Wang, Chenyin
;
Saar, Valeria
;
Leung, Ka Lai
;
Chen, Liang
;
Wong, Garry
Favorite
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TC[WOS]:
30
TC[Scopus]:
30
|
Submit date:2018/10/30
Caenorhabditis elegans
Alzheimer's disease
Transcriptome analysis
Amyloid beta
Tau
RNA interference
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products
Journal article
INTERNATIONAL MARKETING REVIEW, 2018,Volume: 35,Issue: 1,Page: 72-92
Authors:
Tseng, Ting-Hsiang
;
Balabanis, George
;
Liu, Matthew Tingchi
Adobe PDF
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Favorite
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TC[WOS]:
12
TC[Scopus]:
12
|
Submit date:2018/10/30
Consumer ethnocentrism
Domestic country bias
Implicit attitude
Product typicality
Human amyloid β peptide and tau co-expression impairs behavior and causes specific gene expression changes in Caenorhabditis elegans
Journal article
Neurobiology of Disease, 2018,Volume: 109,Page: 88-101
Authors:
Wang C.
;
Saar V.
;
Leung K.L.
;
Chen L.
;
Wong G.
Favorite
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TC[WOS]:
31
TC[Scopus]:
30
|
Submit date:2018/12/18
Alzheimer's Disease
Amyloid Beta
Caenorhabditis Elegans
Rna Interference
Tau
Transcriptome Analysis