UM

Browse/Search Results:  1-7 of 7 Help

Selected(0)Clear Items/Page:    Sort:
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:3 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Price Fairness in the Era of the Sharing Economy Journal article
Cornell Hospitality Quarterly, 2019,Volume: 60,Issue: 3,Page: 200-211
Authors:  Chark,Robin
Favorite |  | TC[WOS]:11 TC[Scopus]:11 | Submit date:2019/08/02
Behavioral Pricing  Price Fairness  Relationship Norms  Sharing Economy  
Standing out from the crowd – An investigation of the signal attributes of Airbnb listings Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 32
Authors:  Bin Yao;  Richard T.R. Qiu;  Daisy X.F. Fan;  Anyu Liu;  Dimitrios Buhalis
View | Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:32 | Submit date:2019/09/10
Signaling Theory  Big Data  Airbnb  Binomial Logistic Model  Booking Probability  Sequential Bayesian Updating  Sharing Economy  
The effect of online social reviews on hotel booking intention: The role of reader-reviewer similarity Journal article
International Journal of Hospitality Management, 2017,Page: 54-65
Authors:  Chan, I. C. C.;  Lam, L. W.;  Chow, W. C.;  Fong, L. H. N.;  Law, R.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/08
Review valence  Booking intention  Homophily theory  Demographic and preference similarity  
The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity Journal article
International Journal of Hospitality Management, 2017,Volume: 66,Page: 54-65
Authors:  Irene Cheng Chu Chan;  Long W. Lam;  Cheris W.C. Chow;  Lawrence Hoc Nang Fong;  Rob Law
Favorite |  | TC[WOS]:68 TC[Scopus]:73 | Submit date:2019/08/01
Review Valence  Booking Intention  Homophily Theory  Demographic And Preference Similarity  
How locus of control shapes intention to reuse mobile apps for making hotel reservations: Evidence from chinese consumers Journal article
Tourism Management, 2017,Volume: 61,Page: 331-342
Authors:  Fong,Lawrence Hoc Nang;  Lam,Long Wai;  Law,Rob
Favorite |  | TC[WOS]:71 TC[Scopus]:86 | Submit date:2019/08/01
Control  Hotel  Pls-sem  Risk  Smartphone  Technology Acceptance  Tourism  Utaut