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English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:1 TC[Scopus]:2 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image