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Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong Journal article
Discourse, Context & Media, 2022,Volume: 47,Page: 1-10
Authors:  Sandel, T. L.;  Wang, Y
Adobe PDF | Favorite |  | TC[WOS]:1 TC[Scopus]:0 | Submit date:2022/06/16
Wanghong  Social Media  China  Multimodal Affordances  Intimacy  Selling  
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
An aRBF surrogate-assisted neighborhood field optimizer for expensive problems Journal article
Swarm and Evolutionary Computation, 2022,Volume: 68
Authors:  Yu, Mingyuan;  Liang, Jing;  Zhao, Kai;  Wu, Zhou
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2022/03/04
Expensive Optimization Problem  Model Management  Neighborhood Field Optimization  Radial Basis Function  Surrogate Modeling  Surrogate-assisted Evolutionary Algorithm  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
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Brand Origin Misperception  Brand Strength  Country Image  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:4 TC[Scopus]:3 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
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Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Journal of Consumer Behaviour, 2021,Volume: 20,Issue: 5,Page: 1204-1215
Authors:  Tseng, Ting hsiang;  Huang, Hazel H.;  Liu, Matthew Tingchi
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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
PsyCh Journal, 2021,Volume: 10,Issue: 4,Page: 649-667
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
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Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
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沉浸营销  沉浸传播  沉浸体验  沉浸技术  沉浸媒介  
Portuguese language expansion in São Tomé and Príncipe: an overview Journal article
Diadorim, 2020,Volume: 22,Issue: 1,Page: 57-78
Authors:  Araujo, G.A.
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Portuguese  Language Endangerment  Multilingualism  Language Shift  São Tomé And Príncipe