UM

Browse/Search Results:  1-10 of 68 Help

Selected(0)Clear Items/Page:    Sort:
What constitutes a favorable destination brand portfolio? Through the lens of coherence Journal article
Tourism Management, 2022,Volume: 90,Page: 104480
Authors:  Yang, Fiona X.;  Li, Xiangping;  Choe, Yeongbae
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/05/13
Attitude  Brand Portfolio Coherence  Destination Branding  Loyalty  Self-congruity  
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
An aRBF surrogate-assisted neighborhood field optimizer for expensive problems Journal article
Swarm and Evolutionary Computation, 2022,Volume: 68
Authors:  Yu, Mingyuan;  Liang, Jing;  Zhao, Kai;  Wu, Zhou
Favorite |  | TC[WOS]:0 TC[Scopus]:1 | Submit date:2022/03/04
Expensive Optimization Problem  Model Management  Neighborhood Field Optimization  Radial Basis Function  Surrogate Modeling  Surrogate-assisted Evolutionary Algorithm  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness Journal article
Journal of Hospitality and Tourism Management, 2021,Volume: 49,Page: 375-384
Authors:  Lau, Virginia Meng-Chan;  Ren, Lianping;  Yang, Fiona X.
Favorite |  | TC[WOS]:1 TC[Scopus]:1 | Submit date:2021/12/08
Casino Hotels  Corporate Awareness  Corporate Image  Corporate Loyalty  Corporate Social Responsibility  Csr Fit  
Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers Conference paper
2021 GFMC/KSMS International Conference at Seoul Proceedings
Authors:  Rochen, F.;  Chen, Y.;  Liu, T. C.;  Gao, M.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/07
Materialism  extrinsic motivation  covert narcissism  value-expressive function  luxury brand  purchase intention  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
Adobe PDF | Favorite |  | TC[WOS]:4 TC[Scopus]:3 | Submit date:2021/12/08
Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
Favorite |  | TC[WOS]:10 TC[Scopus]:12 | Submit date:2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter? Journal article
International Journal of Contemporary Hospitality Management, 2021
Authors:  Wu, Jialin Snow;  Ye, Shun;  Zheng, Chen Jerry;  Law, Rob
Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2021/11/17
Brand Viscosity  Habit  Loyalty  Mobile App  Multi-group Structural Equation Modeling  Status Quo Bias Theory  Switching Cost  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Journal of Consumer Behaviour, 2021,Volume: 20,Issue: 5,Page: 1204-1215
Authors:  Tseng, Ting hsiang;  Huang, Hazel H.;  Liu, Matthew Tingchi
Adobe PDF | Favorite |  | TC[WOS]:3 TC[Scopus]:2 | Submit date:2021/12/08