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Scale development for consumer repulsion: A consumers' individual identity-expressiveness perspective Journal article
PsyCh Journal, 2021,Volume: 10,Issue: 4,Page: 649-667
Authors:  Bu, Huimei;  Shi, Guicheng;  Liu, Matthew Tingchi
Adobe PDF | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/12/08
Consumer Repulsion  Domestic Product Ownership  Negative Word Of Mouth  Scale Development  Self-identity  Social Identity  
Pioneering the media convergence: lifestyle media production in the digital age in China Journal article
Journal of Media Business Studies, 2021,Volume: 18,Issue: 4,Page: 304-320
Authors:  Li, X. Q.
Adobe PDF | Favorite |  | TC[WOS]:1 TC[Scopus]:0 | Submit date:2022/07/30
China  Lifestyle Media Production  Media Convergence  Niche Marketing  
A Study on Consumer Repulsion:Evidence from China Conference paper
Proceedings of 2014 AMA Summer Marketing Educators Conference
Authors:  Bu, H.;  Liu, T. C.;  Ping, Y.;  Shi, G.;  Wang, Y.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/06
consumer repulsion  perceived risk  national identification  global communication  product ownership  word of mouth