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Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
Adobe PDF | Favorite |  | TC[WOS]:17 TC[Scopus]:18 | Submit date:2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Journal of Hospitality and Tourism Management, 2021,Volume: 48,Page: 561-571
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
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Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee  
沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
沉浸营销  沉浸传播  沉浸体验  沉浸技术  沉浸媒介  
Application of consumer innovativeness to the context of robotic restaurants Journal article
International Journal of Contemporary Hospitality Management, 2021,Volume: 33,Issue: 1,Page: 224-242
Authors:  Kim, Jinkyung Jenny;  Choe, Ja Young (Jacey);  Hwang, Jinsoo
Adobe PDF | Favorite |  | TC[WOS]:24 TC[Scopus]:23 | Submit date:2022/05/13
Behavioral Intentions  Consumer Innovativeness  Desire  Overall Image  Robotic Restaurants  
Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour Journal article
Asian Journal of Technology Innovation, 2021
Authors:  Choe, Ja Young;  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Behavioral Intentions  Personal Norm  Robotic Restaurant  Technology Acceptance Model  Theory Of Planned Behaviour  
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Journal of Travel and Tourism Marketing, 2021,Volume: 38,Issue: 1,Page: 16-30
Authors:  Choe, Ja Young;  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Drone Food Delivery Services  Product Innovativeness  Technology Acceptance Model  Theory Of Planned Behavior  
Perceived risks from drone food delivery services before and after COVID-19 Journal article
International Journal of Contemporary Hospitality Management, 2021,Volume: 33,Issue: 4,Page: 1276-1296
Authors:  Choe, Ja Young (Jacey);  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Covid-19  Covid-19  Dfds  Dfds  Image  Image  Intentions To Use  Intentions To Use  Perceived Risk  Perceived Risk  
Application of consumer innovativeness to the context of robotic restaurants Journal article
International Journal of Contemporary Hospitality Management, 2020,Page: 224-242
Authors:  Kim, J.J;  Choe, J.Y.J;  Hwang, J.S
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/08/27
Behavioral intentions  Consumer innovativeness  Overall image  Desire  Robotic restaurants  
How to enhance the image of edible insect restaurants: Focusing on perceived risk theory Journal article
International Journal of Hospitality Management, 2020,Volume: 87
Authors:  Hwang, Jinsoo;  Choe, Ja Young
Adobe PDF | Favorite |  | TC[WOS]:34 TC[Scopus]:36 | Submit date:2021/12/06
Edible Insect Restaurant  Perceived Risk  Image  Behavioral Intention