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Phytochemistry and Pharmacology, Quality control of Xiasangju: A Traditional Chinese Medicine Formula Journal article
Frontiers in Pharmacology, 2022,Volume: 13,Page: 930813
Authors:  Siyuan Wu;  Hua Luo;  Zhangfeng Zhong;  Yongjian Ai;  Yonghua Zhao;  Qionglin Liang;  Yitao Wang
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Chrysanthemum Indicum L.  Morus AL.a L.  PruneL.a VuL.aris L.  Xiasangju  Pharmacology  Phytochemistry  Quality Control  
Understanding Destination Value Co-Creation on Social Media: An Application of Travel Blog Analysis Journal article
Tourism and Hospitality, 2022,Volume: 3,Issue: 3,Page: 573-588
Authors:  Xu, Han;  Lovett, Jon C.;  Law, Rob
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Consumer Socialization Theory  Destination Management  Travel Blogs  Tourism Experience  Value Co-creation  
English textbook selection in Taiwan: Voices of two book sales representatives Journal article
Education Research International, 2022,Volume: 2022,Page: 1-6
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
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Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
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Brand Origin Misperception  Brand Strength  Country Image  
Fast food consumption among tourists and residents in Macau: A means-end chain analysis Journal article
Journal of Foodservice Business Research, 2022
Authors:  Chan, Mei Lan;  Opoku, Emmanuel Kwame;  Choe, Ja Young
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Fast Food  Hard Laddering  Means-end Chain Theory  Resident  Tourist  
Potential psychological and attitudinal markers for luxury consumption among Chinese and Canadian consumers Conference paper
2021 GFMC/KSMS International Conference at Seoul Proceedings
Authors:  Rochen, F.;  Chen, Y.;  Liu, T. C.;  Gao, M.
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Materialism  extrinsic motivation  covert narcissism  value-expressive function  luxury brand  purchase intention  
Market Segmentation and Firm Survival Journal article
Growth and Change, 2021,Volume: 2021,Page: 1-24
Authors:  Lyu, Xinjun;  Ni, Jinlan;  Yuan, Jia
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The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
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Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
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Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Journal of Hospitality and Tourism Management, 2021,Volume: 48,Page: 561-571
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
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Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee