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Mind the Gap. The Fantasy and Façades of Macao’s Themed Resort Casinos Review article
2022
Authors:  Richard Fitzgerald;  Mark Johnson
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Selling intimacy online: The multi-modal discursive techniques of China’s female and male wanghong Journal article
Discourse, Context & Media, 2022,Volume: 47,Page: 1-10
Authors:  Sandel, T. L.;  Wang, Y
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Wanghong  Social Media  China  Multimodal Affordances  Intimacy  Selling  
The Prohibition of ‘Subliminal Advertising’ in the Macao SAR: An Old Provision with New Relevance in the Age of Artificial Intelligence? Presentation
报告日期: 2022-05-28
Authors:  ROSTAM MAG.IUR.DR.IUR.NEUWIRTH
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Macau Special Administrative Region Of The People's Republic Of China  Media Law  Subliminal Advertising  Artificial Intelligence  
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
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The Dome of Thought: Phrenology and the Nineteenth-Century Popular Imagination Book
Manchester:Manchester University Press, 2022
Authors:  HUGHES, William
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Phrenology  Victorian Medicine  Scottish History  Pseudoscience  English History  Newspapers  
The mechanism leads to successful clickbait promotion in WeChat social media platforms Journal article
Asia Pacific Journal of Marketing and Logistics, 2021,Volume: 33,Issue: 9,Page: 1952-1973
Authors:  Liu, Matthew Tingchi;  Xue, Jin;  Liu, Yongdan
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Clickbait  E-commerce  Relationship Quality  Social Media  Source Credibility  
Limited-edition advertising does not always work for luxury brands: The influence of consumption contexts Journal article
Journal of Consumer Behaviour, 2021,Volume: 20,Issue: 5,Page: 1204-1215
Authors:  Tseng, Ting hsiang;  Huang, Hazel H.;  Liu, Matthew Tingchi
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Carbohydrate restriction with or without exercise training improves blood pressure and insulin sensitivity in overweight women Journal article
Healthcare (Switzerland), 2021,Volume: 9,Issue: 6
Authors:  Sun, Shengyan;  Kong, Zhaowei;  Shi, Qingde;  Zhang, Haifeng;  Lei, On Kei;  Nie, Jinlei
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Appetite Regulating Hormones  Cardiometabolic Health  Exercise  Low-carbohydrate Diet  Obesity  
‘The evil of our collective soul’: Zombies, medical capitalism and environmental apocalypse Journal article
Horror Studies, 2021,Volume: 12,Issue: 1,Page: 7-25
Authors:  Hughes, William
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Apocalyptic Fiction  Climate Change  Ecogothic  Organ-harvesting  Pandemic  Zombies  
Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
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Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses