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The effect of online social reviews on hotel booking intention: The role of reader-reviewer similarity Journal article
International Journal of Hospitality Management, 2017,Page: 54-65
Authors:  Chan, I. C. C.;  Lam, L. W.;  Chow, W. C.;  Fong, L. H. N.;  Law, R.
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/06/08
Review valence  Booking intention  Homophily theory  Demographic and preference similarity  
The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity Journal article
International Journal of Hospitality Management, 2017,Volume: 66,Page: 54-65
Authors:  Irene Cheng Chu Chan;  Long W. Lam;  Cheris W.C. Chow;  Lawrence Hoc Nang Fong;  Rob Law
Favorite |  | TC[WOS]:68 TC[Scopus]:73 | Submit date:2019/08/01
Review Valence  Booking Intention  Homophily Theory  Demographic And Preference Similarity