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The effect of salespersons’ retail service quality and consumers’ mood on impulse buying
Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:
Chanthika Pornpitakpan
;
Yizhou Yuan
;
Jie Hui Han
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Submit date:2020/07/16
Impulse Buying
Salesperson’s Retail Service Quality
Mood
Mediation Test
Purchase Intentions
Store-revisit Intentions