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Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
Adobe PDF | Favorite |  | TC[WOS]:2 TC[Scopus]:2 | Submit date:2022/02/21
Brand Origin Misperception  Brand Strength  Country Image  
Market Segmentation and Firm Survival Journal article
Growth and Change, 2021,Volume: 2021,Page: 1-24
Authors:  Lyu, Xinjun;  Ni, Jinlan;  Yuan, Jia
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Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty? Journal article
International Journal of Hospitality Management, 2021,Volume: 99
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
Adobe PDF | Favorite |  | TC[WOS]:23 TC[Scopus]:26 | Submit date:2021/12/08
Brand Attachment  Brand Experience  Brand Loyalty  Brand Satisfaction  Robot Baristas  
The antecedents and consequences of memorable brand experience: Human baristas versus robot baristas Journal article
Journal of Hospitality and Tourism Management, 2021,Volume: 48,Page: 561-571
Authors:  Hwang, Jinsoo;  Choe, Ja Young (Jacey);  Kim, Heather Markham;  Kim, Jinkyung Jenny
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Brand Loyalty  Memorable Brand Experience  Perceived Value  Robot Barista  Type Of Employee  
沉浸营销的渊源与发展刍议 Journal article
新闻与传播评论, 2021,Volume: 74,Issue: 3
Authors:  龚思颖;  沈福元;  陈 霓;  彭雪华;  赵心树
Microsoft Word | Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2021/04/23
沉浸营销  沉浸传播  沉浸体验  沉浸技术  沉浸媒介  
Application of consumer innovativeness to the context of robotic restaurants Journal article
International Journal of Contemporary Hospitality Management, 2021,Volume: 33,Issue: 1,Page: 224-242
Authors:  Kim, Jinkyung Jenny;  Choe, Ja Young (Jacey);  Hwang, Jinsoo
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Behavioral Intentions  Consumer Innovativeness  Desire  Overall Image  Robotic Restaurants  
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Journal of Travel & Tourism Marketing, 2021,Page: 16-30
Authors:  Choe, J.Y.J;  Kim, J.J;  Hwang, J.S
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Drone food delivery services  technology acceptance model  theory of planned behavior  product innovativeness  
Innovative robotic restaurants in Korea: merging a technology acceptance model and theory of planned behaviour Journal article
Asian Journal of Technology Innovation, 2021
Authors:  Choe, Ja Young;  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Behavioral Intentions  Personal Norm  Robotic Restaurant  Technology Acceptance Model  Theory Of Planned Behaviour  
Perceived risks from drone food delivery services before and after COVID-19 Journal article
International Journal of Contemporary Hospitality Management, 2021,Volume: 33,Issue: 4,Page: 1276-1296
Authors:  Choe, Ja Young (Jacey);  Kim, Jinkyung Jenny;  Hwang, Jinsoo
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Covid-19  Covid-19  Dfds  Dfds  Image  Image  Intentions To Use  Intentions To Use  Perceived Risk  Perceived Risk  
Innovative marketing strategies for the successful construction of drone food delivery services: Merging TAM with TPB Journal article
Journal of Travel and Tourism Marketing, 2021,Volume: 38,Issue: 1,Page: 16-30
Authors:  Choe, Ja Young;  Kim, Jinkyung Jenny;  Hwang, Jinsoo
Adobe PDF | Favorite |  | TC[WOS]:17 TC[Scopus]:19 | Submit date:2022/05/13
Drone Food Delivery Services  Product Innovativeness  Technology Acceptance Model  Theory Of Planned Behavior