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Marketing online food images via color saturation: A sensory imagery perspective Journal article
Journal of Business Research, 2022,Volume: 151,Page: 366-378
Authors:  Liu, Stephanie Q.;  Wu, Laurie Luorong;  Yu, Xi;  Huang, Huiling
Favorite |  | TC[WOS]:0 TC[Scopus]:0 | Submit date:2022/07/28
Consumer behavior  Food images  Online marketing  Sensory imagery  Visual design  
What kind of food can win Gen Z's favor? A mixed methods study from China Journal article
Food Quality and Preference, 2022,Volume: 98
Authors:  Zuo, Yifan;  Zhang, Ke;  Xu, Shaogui;  Law, Rob;  Qiu, Qihang;  Zhang, Mu
Favorite |  | TC[WOS]:2 TC[Scopus]:6 | Submit date:2022/05/13
Food Favorability  Food Preference  Gen z  Purchase Intention  Scale Development  Social Distance  
Regretful or pressured? CSR reactions and disclosures of casinos in the aftermath of a natural disaster Journal article
Social Responsibility Journal, 2022
Authors:  Guan, Jieqi;  Noronha, Carlos;  Sio, Sandy Hou In;  Lam, Ching-Chi (Cindia)
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Csr  Crisis  Disaster  Gaming  Casino  Institutional Theory  Theory Of Planned Behavior  Theory Of Regret Regulation  
English Textbook Selection in Taiwan: Voices of Two Book Sales Representatives Journal article
Education Research International, 2022,Volume: 2022,Page: 1-6
Authors:  Barry Lee Reynolds;  Xuan Van Ha;  Melissa H. Yu
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Associations between COVID-19 information acquisition and vaccination intention: The roles of anticipated regret and collective responsibility Journal article
Health Communication, 2022
Authors:  Piper Liping Liu;  Song Harris Ao;  Xinshu Zhao;  Lianshan Zhang
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Covid-19 Vaccine Information  Information Acquisition  Collective Responsibility  Vaccination Intention  
Associations between COVID-19 information acquisition and vaccination intention: The roles of anticipated regret and collective responsibility Journal article
Health Communication, 2022
Authors:  Piper Liping Liu;  Song Harris Ao;  Xinshu Zhao;  Lianshan Zhang
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Covid-19 Vaccine Information  Information Acquisition  Collective Responsibility  Vaccination Intention  
Online group-buying: The effect of deal popularity on consumer purchase intention Journal article
Journal of Consumer Behaviour, 2022,Volume: 21,Issue: 2,Page: 387-399
Authors:  Chow, Cheris W.C.;  Chow, Clement S.F.;  Lai, Jennifer Y.M.;  Zhang, Lida L.
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The influence of trust and relationship commitment to vloggers on viewers' purchase intention Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 2,Page: 249-267
Authors:  Chen, Yangyang;  Tingchi Liu, Matthew;  Liu, Yongdan;  Chang, Angela Wen yu;  Yen, Jerome
Favorite |  | TC[WOS]:7 TC[Scopus]:7 | Submit date:2022/05/17
Purchase Intention  Relationship Marketing  Social Media  Trust  Vlogger  
Does effects of brand origin misperception jeopardize brand equity? Journal article
Asia Pacific Journal of Marketing and Logistics, 2022,Volume: 34,Issue: 1,Page: 209-226
Authors:  Tseng, Ting Hsiang;  Chan, Nga Cheng;  Liu, Matthew Tingchi;  Lin, Chieh Yu
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Brand Origin Misperception  Brand Strength  Country Image  
The Dome of Thought: Phrenology and the Nineteenth-Century Popular Imagination Book
Manchester:Manchester University Press, 2022
Authors:  HUGHES, William
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Phrenology  Victorian Medicine  Scottish History  Pseudoscience  English History  Newspapers